SKeTCH NOTES...

logo font: a thick bold retro script reminiscent of mad men days.reads well small and large.

tag line: in letterpress style classic antique serif font. juxtoposed with mid century logo font.

sales tag: handmade drawn sales tags to reference what your all about. shape references roundness of logo font. used wood for texture.

search area: crucial. big. prominant.

social networking icons: self explanatory.

navigation tabs: smaller tagline font on fun wood file tabs that could have a sweet subtle rollover animation. where the tab turns a darker tone and title has a slight glow for readability. selected state: coupons.

dingbat ends: art nouveau style end caps for navigation dotted base line.

back drop: light pink lemonade with pale transparent poppys for depth and texture with roots that droop down below dotted base line. tiny moth for fun.

click ANY WHERE on page for detailed diagram.